RETAIN AUTOMOTIVE GROUP APPOINTS CAROLINE PARKER AS HEAD OF MARKETING & BRAND DEVELOPMENT

January 2024

Retain Automotive Group announce today the appointment of Caroline Parker as Head of Marketing & Brand Development.

The board and directors of Retain Automotive Group are pleased to announce today that Caroline Parker has been appointed as its Head of Marketing and Brand Development, effective January 2024.  

Caroline has extensive marketing experience across the automotive landscape working for both retailers and OEMs. Beginning her Automotive career at Desira Group Plc, where she managed the marketing function of the group’s 10 dealerships selling Fiat, Nissan, Alfa Romeo and Citroen marques. Moving manufacturer side, she then spent 10+ years working for Group Lotus Plc where worked across engineering, road cars and motorsport, including F1.  Caroline later joined Gulf Oil International where she oversaw their global brand marketing activity providing sales platforms and sponsorships Gulf Oil licensees could activate for business growth. Caroline has a BA (Hons) in Humanities and is a MCIM.  

On the new appointment Caroline said:  

“I’m really excited to be joining Emily and the Retain team at such an important time in the company’s growth. Despite the UK economic landscape appearing more positive and the cost of living crisis easing, am hugely aware of the ongoing pressure within the auto dealers to maintain high levels of car sales. Competition amongst the various marques is fierce. Retain can help those dealer networks keep their customers by employing retention tactics at appropriate times in the customer journey delivering measurable results and a clear ROI. I look forward to this next step and to helping Retain meet its strategic objectives.”  

Emily Aves, Managing Director, Operations: 

“We are delighted to welcome Caroline to the role of Head of Marketing and Brand Development. We believe she will deliver against our strategy for 2024 and help Retain enable auto-dealers globally to benefit from our customer retention solutions. We have a raft of new products coming out in 2024 and Caroline’s experience will be important in ensuring they are both adopted and deliver for the networks quickly.‘